Alexandra Hedberg is a Swedish artist exhibiting frequently and making huge public commissions – not having any bread job but occasionally guest teaching screen printing, which she loves. In 2009, having made a living as an artist for 5 years, – but not really feeling she was advancing as she wished – she decided it was time to make something about it. In order to put extra pressure on herself and to share her experiences with the artist online community, she started a series called art as business on her blog. Her series helped her get her shit together and to stop reacting instead of acting. Still working on reaching her goals (she’s aiming high!) she has now achieved to get long concentrated studio periods, interesting art projects and gets properly paid for teaching art at higher levels.